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Shifting attitudes and transforming systems to change minds, policies and places.

We develop strategic communications approaches rooted in solid research and an understanding of audiences—all viewed through an equity lens. By combining expertise and creativity, we’re able to successfully unravel entrenched structural problems and transform communities.


BMC specializes in five key areas:


Learn more about specific projects below and from our case studies.


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Executed a multicultural social marketing campaign, Value It! for STEPS to a Healthier Salinas, to change an entire city’s eating and physical activity environments, resulting 
in a citywide 12 percent drop in obesity rates.

Click to read the case study.

Bill signing

Integrated cutting-edge
social media techniques with
a strategic communications campaign to persuade reluctant legislators to pass the nation’s first statewide menu labeling law.


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Vaccination billboard

Transparent communications, active community engagement and strategic deployment of carefully tailored communication tactics allowed Contra Costa Health Services to lead the county through the COVID-19 pandemic.


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Still Bubbling Over campaign logo

Turned science into stories
to gain widespread media attention for the Public Health Advocates' campaign against sugary drinks.


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War Ink participant

WAR INK honored veterans in an authentic and honest way, using veterans' hauntingly beautiful memorial tattoos as a springboard for intimate conversation and connection.

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Rethink Your Drink logo

Created the first “Rethink Your Drink” brand and campaign to serve
as an umbrella for all statewide efforts
to reduce sugary beverage consumption.

Click to read the case study.

Better2Know campaign art

Encouraged Vallejo teens
to get tested for STDs with
a light-hearted campaign aimed at stimulating teen dialogue to transcend traditional media and play out primarily through social media.

California Thursdays logo

Mobilized 3,000 schools across the state, trained spokespersons, pitched the media and coordinated special events to drive the California Thursdays campaign to serve healthy, freshly prepared school meals made from California-grown food.

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Rallied editorial support
to pressure legislators
to address the nation’s rising childhood obesity epidemic and pass landmark legislation banning sodas and junk food from the state’s public schools.

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Newspaper front page

Based on stakeholder input, developed, designed and launched a comprehensive strategic plan for one
of the nation's preminent health systems, the Contra Costa Regional Medical Center and Health Centers.

Strategic Plan cover

Worked with the California Department of Public Health to mobilize hundreds of disparate public health nutritionists to coalesce under 11 powerful regional collaboratives dedicated
to aggressively tackling policy issues relevant to their communities.

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Regional collaborative map

Mobilized faith-based, agricultural, legislative and business leaders
to address the chronic health of America’s farm workers on both sides of the U.S./Mexico border.

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Conference speaker

Coordinate press and social media activities for the nation's largest wine and grape industry trade show, the Unified Wine & Grape Symposium.

Teen birthrate newspaper headline

Highlighted the cost of teen pregnancy by legislative district, resulting in legislation safeguarding funding for threatened comprehensive sex education programs on behalf of the Center for Research on Adolescent Health and Development.

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Mapped out a concrete strategy for the California Department of Public Health to develop authentic and active partnerships with
a host of organizations,
businesses and advocates.

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