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Taking the Fizz Out of Soda
Obese kids facing a future marred by disease had become the norm of the nineties — a condition exacerbated by a world that invited children everywhere, at all times, to eat. Perhaps the most egregious and growing problem was the wholesale auctioning off of school campuses to soda companies — offering soft drink firms exclusive and complete access to a highly impressionable captive audience.
While groups throughout the nation had been working to correct this problem, it was a coalition of California advocates that grabbed international attention by prying soda out of the nation’s second largest school district. Working with these advocates, Brown·Miller Communications helped focus media and public attention on the issue and provide political cover for progressive players at the Los Angeles Unified School District to pass a groundbreaking ban on soda on campus.
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