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Defending Dollars for Comprehensive Sex Education
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Client: Public Health Institute
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Rescuing a $35 million sex education program from California's budget cuts demanded a targeted media relations plan. The Public Health Institute (PHI) retained Brown·Miller Communications (BMC) to develop a media advocacy campaign to demonstrate that the state's policy of declining federal abstinence-only funding in favor of a more comprehensive sex education curriculum funded entirely by the state was fiscally smart. Legislators were shown, through a study released by PHI, that California's unprecedented investment in teen pregnancy prevention contributed to the nation's largest decline in teen birth rates over the past decade, saving California hundreds of millions of dollars annually. As a result, the release of the study garnered significant and sustained statewide coverage in print (over 10 million
in readership to date), television, radio and Internet media. Most importantly, the flurry of media and advocacy activity prompted legislators to make comprehensive sex education programs untouchable during the budgeting process.
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