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Creating an Identity to Rally Winegrape Growers Around
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Client: California Department of Food and Agriculture/
Pierce’s Disease/Glassy-Winged Sharpshooter Board
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In the four years since the PD/GWSS Board had been created by a grower referendum to raise money for research, California's winegrape growers had seen little from the Board other than an annual bill. Thanks to an aggressive branding and identity program by Brown·Miller Communications aimed at reintroducing growers to the program, its successes and importance, grower attitudes shifted dramatically, and in 2005 the program won reauthorization by a wide margin of nine to one.
PRSA Northern California Web Site
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